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Nothing. Almost all of the research points to piracy having zero impact on sales for example, https://corsearch.com/content-library/blog/does-piracy-impact-sale

Nothing. Almost all of the research points to piracy having zero impact on sales for example, https://corsearch.com/content-library/blog/does-piracy-impact-sales-a-look-at-the-data/ https://corsearch.com/content-library/blog/does-piracy-impac... It's been shown time and again in gaming no matter what you do people will crack it and your measures to stop them will have more negative impact on your paying customers than it does on pirates, see Denuvo. Honestly, the best thing is probably working on your conversion funnel to understand why you aren't converting people from pirates to purchasers.

OrderlyTiamat 4y ago
I believe denuvo is by now more a success story than a failure, there's not many groups cracking the latest versions of denuvo anymore.
- jeffwask 4y ago
  That's not consistent with anything I've seen or read in the last 5 years https://www.wired.com/story/empress-drm-cracking-denuvo-video-game-piracy/ https://www.wired.com/story/empress-drm-cracking-denuvo-vide... https://www.pcgamer.com/denuvo-cracks-2019/ https://www.pcgamer.com/denuvo-cracks-2019/
  - selectodude 4y ago
    There's only one person still cracking Denuvo games, Empress. She's falling behind though. https://www.reddit.com/r/EmpressEvolution/ https://www.reddit.com/r/EmpressEvolution/
paxys 4y ago
Denuvo's purpose is to stop piracy for the first few weeks of release, since that is when the bulk of a game's sales happen. No one cares if it gets cracked after that. Many publishers themselves remove Denuvo protection from their games after a set period of time. By those measures it is an incredibly successful and effective piece of software.
- Dylan16807 4y ago
  Get it to the point that they all remove Denuvo after 90 days and I'll be much less upset about the harm it causes...
- jeffwask 4y ago
  And none of that changes the fact it's a tool to solve an non-existent problem that often impacts paying customers disproportionately.
pessimizer 4y ago
> Almost all of the research points to piracy having zero impact on sales for example This is probably often true, based on the product and its price point, but pirates using it as a blanket truism isn't good. There are a lot of possible situations. Real life example: movie piracy may not generally affect box office, but an arguably bad movie leaked before release date will create a cloud of gossip that could tank its opening weekend. If previewing a film for reviewers will affect the box office of a bad movie, 100,000 copies being watched two weeks before release certainly will.

OrderlyTiamat 4y ago

I believe denuvo is by now more a success story than a failure, there's not many groups cracking the latest versions of denuvo anymore.

jeffwask 4y ago
That's not consistent with anything I've seen or read in the last 5 years https://www.wired.com/story/empress-drm-cracking-denuvo-video-game-piracy/ https://www.wired.com/story/empress-drm-cracking-denuvo-vide... https://www.pcgamer.com/denuvo-cracks-2019/ https://www.pcgamer.com/denuvo-cracks-2019/
- selectodude 4y ago
  There's only one person still cracking Denuvo games, Empress. She's falling behind though. https://www.reddit.com/r/EmpressEvolution/ https://www.reddit.com/r/EmpressEvolution/

paxys 4y ago

Denuvo's purpose is to stop piracy for the first few weeks of release, since that is when the bulk of a game's sales happen. No one cares if it gets cracked after that. Many publishers themselves remove Denuvo protection from their games after a set period of time. By those measures it is an incredibly successful and effective piece of software.

Dylan16807 4y ago
Get it to the point that they all remove Denuvo after 90 days and I'll be much less upset about the harm it causes...
jeffwask 4y ago
And none of that changes the fact it's a tool to solve an non-existent problem that often impacts paying customers disproportionately.

pessimizer 4y ago

> Almost all of the research points to piracy having zero impact on sales for example This is probably often true, based on the product and its price point, but pirates using it as a blanket truism isn't good. There are a lot of possible situations. Real life example: movie piracy may not generally affect box office, but an arguably bad movie leaked before release date will create a cloud of gossip that could tank its opening weekend. If previewing a film for reviewers will affect the box office of a bad movie, 100,000 copies being watched two weeks before release certainly will.