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On the other hand, Twitter does (or did) handle over 450 million monthly active users (based on stats websites), with a target for 315 monetizable daily active

by judge2020 4y ago

On the other hand, Twitter does (or did) handle over 450 million monthly active users (based on stats websites), with a target for 315 monetizable daily active users (based on their earnings calls pre-privatization). Handling that amount of concurrency and beaming millions of tweets a day to home feeds and notifications is going to be logistically hard.

WJW 4y ago
Is that 315 million monetizable DAUs? That sounds like a lot if the total is only 450 MAU. OTOH, 315k DAU seems like it wouldn't be enough to pay the bills.
- judge2020 4y ago
  There were some quarters with profit, some without; the past few years were mostly without IIRC. They were targeting 315 mDAUs for Q4 2023, but in the final earnings it was only 238 mDAUs. Actual MAU stats weren't public iirc but some random stats sites seemed to say 450m global MAUs, which likely includes people with no ad preferences or who only view NSFW content (which can't be shown next to (most?) ads). https://www.forbes.com/sites/johnkoetsier/2022/11/14/twitter-would-need-64-million-subscribers-to-replace-existing-revenue-and-cover-existing-losses/?sh=45d00edda95f https://www.forbes.com/sites/johnkoetsier/2022/11/14/twitter...
  - saagarjha 4y ago
    This includes users who aren’t shown ads, like people who are logged out or use third party clients.
varunkmohan 4y ago
Posted this on a comment above but systems like Whatsapp likely sent an insane amount of data as well but used only 16 servers over 1.5 billion users at time of acquisition. Modern NICs can handle millions of requests a second - I still feel there is a lot of excess here.
- veec_cas_tant 4y ago
  Feels like the comparison is irrelevant. I'm guessing WhatsApp would have infrastructure challenges if all of their chats were group messages including the entirety of their user base, search, moderation, ranking, ads, etc. Isn't WhatsApp more comparable to only DMs?
therealdrag0 4y ago
Anyone know if MAU includes API clients? Cuz there’s a lot of apps built on top of twitter that pull data right? Thats add a lot of traffic too.
- saagarjha 4y ago
  Active users includes those, monetizable active users doesn’t.

WJW 4y ago

Is that 315 million monetizable DAUs? That sounds like a lot if the total is only 450 MAU. OTOH, 315k DAU seems like it wouldn't be enough to pay the bills.

judge2020 4y ago
There were some quarters with profit, some without; the past few years were mostly without IIRC. They were targeting 315 mDAUs for Q4 2023, but in the final earnings it was only 238 mDAUs. Actual MAU stats weren't public iirc but some random stats sites seemed to say 450m global MAUs, which likely includes people with no ad preferences or who only view NSFW content (which can't be shown next to (most?) ads). https://www.forbes.com/sites/johnkoetsier/2022/11/14/twitter-would-need-64-million-subscribers-to-replace-existing-revenue-and-cover-existing-losses/?sh=45d00edda95f https://www.forbes.com/sites/johnkoetsier/2022/11/14/twitter...
- saagarjha 4y ago
  This includes users who aren’t shown ads, like people who are logged out or use third party clients.

varunkmohan 4y ago

Posted this on a comment above but systems like Whatsapp likely sent an insane amount of data as well but used only 16 servers over 1.5 billion users at time of acquisition. Modern NICs can handle millions of requests a second - I still feel there is a lot of excess here.

veec_cas_tant 4y ago
Feels like the comparison is irrelevant. I'm guessing WhatsApp would have infrastructure challenges if all of their chats were group messages including the entirety of their user base, search, moderation, ranking, ads, etc. Isn't WhatsApp more comparable to only DMs?

therealdrag0 4y ago

Anyone know if MAU includes API clients? Cuz there’s a lot of apps built on top of twitter that pull data right? Thats add a lot of traffic too.

saagarjha 4y ago
Active users includes those, monetizable active users doesn’t.