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Super interesting - one thing to keep in mind is advertising CPM rate can be wildly different by audience. A quick google shows a range of $0.03/cpm to $13.00/

Super interesting - one thing to keep in mind is advertising CPM rate can be wildly different by audience. A quick google shows a range of $0.03/cpm to $13.00/cpm depending on category. https://stashvine.com/most-profitable-youtube-niches/ https://stashvine.com/most-profitable-youtube-niches/

system2 4y ago
I hardly trust any "make money" website statistics.
ramraj07 4y ago
Absolutely. Every auto driver and worker in india ha YouTube on through their entire work shift. I would not be surprised if their ad impression is valued at a thousand times less than an average American moms ad view..
- Scoundreller 4y ago
  > Every auto driver and worker in india ha YouTube on through their entire work shift. Meanwhile in Canada, our wireless telecoms have convinced the government that this level of bandwidth consumption should cost hundreds a month otherwise the cellular network would crash.
  - ramraj07 4y ago
    It is absolutely a great example of monopolies playing havoc. India got a massive bandwidth bump precisely because a new player (Jio) came and gave unprecedented bandwidth at literal pennies per GB and changed india forever. Not saying this company or it’s runners are nice people or aren’t corrupt but it helps even if corruption has a level of monopoly protection I suppose!
  - perryizgr8 4y ago
    > our wireless telecoms have convinced the government What's the government got to do with mobile data prices?
    - Scoundreller 4y ago
      Poor regulation of a public good: spectrum.
    - KMnO4 4y ago
      One example: the telecoms launched an attack campaign demanding the government prevent competition from entering the market. https://www.cbc.ca/amp/1.1316055 https://www.cbc.ca/amp/1.1316055
- jw1224 4y ago
  The CPM figures are in the blog post: - USA: $6.98 - India: $0.62
  - ramraj07 4y ago
    That’s still the average for HIS audience, which within india also likely varies a lot.
makestuff 4y ago
Something interesting I found out during my ad-tech time was that one of the most expensive ads to buy is car companies targeting people who are about to have a lease end and need to purchase a new car.
majani 4y ago
What he didn't add is that YouTube will typically seed your content in the country you upload in. The privilege of birthplace continues to be a huge influence in our lives, even with algorithms on the internet running the show

system2 4y ago

I hardly trust any "make money" website statistics.

ramraj07 4y ago

Absolutely. Every auto driver and worker in india ha YouTube on through their entire work shift. I would not be surprised if their ad impression is valued at a thousand times less than an average American moms ad view..

Scoundreller 4y ago
> Every auto driver and worker in india ha YouTube on through their entire work shift. Meanwhile in Canada, our wireless telecoms have convinced the government that this level of bandwidth consumption should cost hundreds a month otherwise the cellular network would crash.
- ramraj07 4y ago
  It is absolutely a great example of monopolies playing havoc. India got a massive bandwidth bump precisely because a new player (Jio) came and gave unprecedented bandwidth at literal pennies per GB and changed india forever. Not saying this company or it’s runners are nice people or aren’t corrupt but it helps even if corruption has a level of monopoly protection I suppose!
- perryizgr8 4y ago
  > our wireless telecoms have convinced the government What's the government got to do with mobile data prices?
  - Scoundreller 4y ago
    Poor regulation of a public good: spectrum.
  - KMnO4 4y ago
    One example: the telecoms launched an attack campaign demanding the government prevent competition from entering the market. https://www.cbc.ca/amp/1.1316055 https://www.cbc.ca/amp/1.1316055
jw1224 4y ago
The CPM figures are in the blog post: - USA: $6.98 - India: $0.62
- ramraj07 4y ago
  That’s still the average for HIS audience, which within india also likely varies a lot.

makestuff 4y ago

Something interesting I found out during my ad-tech time was that one of the most expensive ads to buy is car companies targeting people who are about to have a lease end and need to purchase a new car.

majani 4y ago

What he didn't add is that YouTube will typically seed your content in the country you upload in. The privilege of birthplace continues to be a huge influence in our lives, even with algorithms on the internet running the show