> How will Apple recoup the cost of designing a powerful chip for a product like the Mac Pro, which is presumably their lowest-selling product? They are not st

> How will Apple recoup the cost of designing a powerful chip for a product like the Mac Pro, which is presumably their lowest-selling product? They are not starting from scratch. The Apple Silicon MX chips all share a common base, and are related to the AX chips. When every product Apple sells is using some version of the same family of chips, a lot of the design cost is spread across all Apple devices. Then it's just the incremental design cost that must be recouped for things like (speculated) off die RAM.