I think one thing to clarify here is that western Europeans have thousands of years of history brewing and drinking alcoholic beverages, but it was only in the

I think one thing to clarify here is that western Europeans have thousands of years of history brewing and drinking alcoholic beverages, but it was only in the past 250 years that heavily DISTILLED alcoholic beverages like whiskey at affordable prices became a thing. Have greater than 5 percent ABV in a beverage would've been a bit rarer preindustrial revolution I believe. Even heavily DISTILLED high proof colonial rum was quite expensive and typically mixed into punch water to bring down it's concentration. Mass production and lowering costs were what triggered the alcoholism epidemic and temperance movements of the late 19th and early 20th century. Drinking in northern Europe does have a way longer and more entrenched history than elsewhere though. Colonial men women and children all drank watered down rum and beer which were more hygienic than water. In China, by contrast, half of the population gets Asian flush and cannot tolerate alcohol, and there is a strong traditional culture of boiling water and drinking tea!