I think they're just scratching the itch they have... a lack of those skill sets. If it catches on, I'm sure other companies will give it a try as well. I have

I think they're just scratching the itch they have... a lack of those skill sets. If it catches on, I'm sure other companies will give it a try as well. I have found the embedded industry to be a tad more conservative (That was an understatement. ;) ), so it may be a bit longer before they pick up the model.