Why is that a "wrong perspective"? Separately, Twitter's reputation, from an Advertiser's perspective, is tainted as long as the target audience believe it's a

Why is that a "wrong perspective"? Separately, Twitter's reputation, from an Advertiser's perspective, is tainted as long as the target audience believe it's a bad influence, in my very-slightly informed estimation. Twitter would need to rebrand, or be decomposed & then recomposed into a federation of services, in order for the stink to be lost on that audience segment, again in my estimation.