3 ms·
The Apple II interaction ad with an Apple on the kitchen table (also one on the wall!) is delightful for both of its naivete (in the last the past 20 yrs or so,
by Jun8 4y ago
The Apple II interaction ad with an Apple on the kitchen table (also one on the wall!) is delightful for both of its naivete (in the last the past 20 yrs or so, an ad agency would be put through the ringer for the husband plays with cool devices wife does the dishes) and power (showing a gadget unknown to most people in a familiar setting).
The Atlantic has a great article (https://www.theatlantic.com/entertainment/archive/2015/06/clear-the-kitchen-table-how-apple-and-ibm-marketed-the-first-personal-computers/396047/ https://www.theatlantic.com/entertainment/archive/2015/06/cl...) on how Apple did its early marketing. They compare this ad with a "Kitchen Computer" concept from Honeywell that's beyond ridiculous.
- joezydeco 4y agoThe funny thing is that a lot of "home computer" ads continually promised that it would be easier to balance your checkbook or evaluate your stock portfolio using these machines. Perhaps that was aspirational advertising or something, but the actual implementation of those tasks on the Apple wasn't really that great. Things finally broke loose when VisiCalc showed up in 1979.
- majormajor 4y ago> (in the last the past 20 yrs or so, an ad agency would be put through the ringer for the husband plays with cool devices wife does the dishes) Is this when we all feel old because that ad isn't even close to only 20 years old? It's 46 :o
- izacus 4y agoAll of those ads also show a vague bar graph or a line chart... I wonder if anyone EVER actually used any software that rendered those charts in their home :)