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I think there is some truth in it though. I think he's driving at the fact that good ideas tend to be _found_ as opposed to _generated_. Sitting down to brains

I think there is some truth in it though. I think he's driving at the fact that good ideas tend to be _found_ as opposed to _generated_. Sitting down to brainstorm ideas is a lot less likely to lead to a good idea than listening over a longer period of time.

mud_dauber 4y ago
Agreed. I've occasionally tried using frameworks to generate ideas - none of which passed my sniff test. The really good ones come in the shower, so to speak.