> The concern over the "highly processed" nature of plant-based meat-alternatives seems really disproportionate Well we're dealing with two separate audiences

> The concern over the "highly processed" nature of plant-based meat-alternatives seems really disproportionate Well we're dealing with two separate audiences now, aren't we? The people who care about their health and have moral quandries about eating meat are likely a separate group from those who engage in the typical "American diet". Based off how the article is written, it seems that the intended audience is more of the former than the latter.