3 ms·

Thinking about it, that makes sense, given how gargantuan Chick-Fil-A is, but the two chains leave very different impressions to me. Chick-Fil-A feels like the

by mbg721 4y ago

Thinking about it, that makes sense, given how gargantuan Chick-Fil-A is, but the two chains leave very different impressions to me. Chick-Fil-A feels like they're going out of their way to make it seem like there are friendly humans running everything, to the point of having employees with tablets stand outside at the drive-thru to take your order; lately, they've even been laying off the robotic "my pleasure" thing. McDonald's, on the other hand, feels like a clumsy extraterrestrial sidling up and saying "What is up, my fellow human, amirite?" The one by me is obsessed with pushing the little how-are-we-doing survey on the receipt; I don't think I've ever been there and not been given one. When I see their TV commercials, I keep expecting a flurry of tentacles to burst out of the smiley-person suits. But under the hood, they're both furiously optimizing everything they can.

filmgirlcw 4y ago
For better or worse, Chick-fil-A is very obsessive about its standards and its quality. I grew up in Atlanta (where CFA was founded/based) and have had lots of friends who have worked for CFA over the years in various positions. Even in high school, CFA was considered the best fast-food job you could get (and better than some retail jobs) because it paid better than almost anyone else. The downside was there was a strict dress code (no visible piercings or tattoos, short hair for men, etc.) and an understanding that everyone had to be very well-behaved, but like, that comes through in the service. Beyond that, with a handful of exceptions (I think mostly airports and college campuses), CFA owns all their restaurants, unlike the typical franchise arrangement that McDonald's popularized. You still have independent operators, but they don’t own the restaurant and have to go through a rigorous selection process to even get one. And then, the franchisee only pays like $10,000 upfront, and CFA pays the rest of the costs to build the restaurant. Individual restaurants control their own hiring and marketing and whatnot, but this is all a very top-down approach that needs to align with corporate. McDonald's outright owns some of its restaurants, but most are owned and run by franchisees, and usually a franchisee owns more than one location. They license the brand, food, and process, but a lot of the day to day standards are decided by the franchise groups. Whereas CFA operators have less leeway for such things.
- joezydeco 4y ago
  It's my understanding that CFA franchisees are only allowed to own one store (unlike MCD), and must work in their restaurant full-time. That's a significant difference from how MCD stores are operated and it shows.

by mbg721 4y ago

filmgirlcw 4y ago

For better or worse, Chick-fil-A is very obsessive about its standards and its quality. I grew up in Atlanta (where CFA was founded/based) and have had lots of friends who have worked for CFA over the years in various positions. Even in high school, CFA was considered the best fast-food job you could get (and better than some retail jobs) because it paid better than almost anyone else. The downside was there was a strict dress code (no visible piercings or tattoos, short hair for men, etc.) and an understanding that everyone had to be very well-behaved, but like, that comes through in the service. Beyond that, with a handful of exceptions (I think mostly airports and college campuses), CFA owns all their restaurants, unlike the typical franchise arrangement that McDonald's popularized. You still have independent operators, but they don’t own the restaurant and have to go through a rigorous selection process to even get one. And then, the franchisee only pays like $10,000 upfront, and CFA pays the rest of the costs to build the restaurant. Individual restaurants control their own hiring and marketing and whatnot, but this is all a very top-down approach that needs to align with corporate. McDonald's outright owns some of its restaurants, but most are owned and run by franchisees, and usually a franchisee owns more than one location. They license the brand, food, and process, but a lot of the day to day standards are decided by the franchise groups. Whereas CFA operators have less leeway for such things.

joezydeco 4y ago
It's my understanding that CFA franchisees are only allowed to own one store (unlike MCD), and must work in their restaurant full-time. That's a significant difference from how MCD stores are operated and it shows.