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The most recent update also managed to rank ML generated content above written content in many instances, compounding the problem. I absolutely expect a carpet
by kposehn 4y ago
The most recent update also managed to rank ML generated content above written content in many instances, compounding the problem. I absolutely expect a carpet bombing of SEO results with spam.
- ilaksh 4y agoHasn't that already been the case for years?
- CuriouslyC 4y agoDepending on the query, yes. Google search has different ranking strategies for different queries, and some of them seem more robust to simple SEO tactics than others. I think the ranking strategy for e-commerce searches and product reviews does a poor job with spam sites, but the ranking strategy for news queries works pretty well, typically providing timely and relevant answers from reputable sources.
- FridgeSeal 4y agoMy friend has already re-written the marketing pages for his startup using ChatGPT. As you said, it'll only get worse from here, which in some ways, might make a lot of it easier to sift through. That is, if everyone uses machine-generated content for marketing, the winning strategy no longer becomes "write the best marketing copy to get people interested", it becomes (for the users), "simply filter out all marketing copy and rely instead on results" (or something else that is difficult to falsify).