5 ms·
Sky warns customers they will be charged £5 if they fast forward adverts
- dboreham 4y agoPretty likely the author of this article is confused. They're not charging a fee to users who decide to skip ads. They are, I suspect, offering two services : one is low priced and does not permit skipping ads. The other is priced higher and does permit skipping ads. Much the same as Hulu in the US, or at least the same practical outcome.
- jjulius 4y ago>They're not charging a fee to users who decide to skip ads. >The other is priced higher and does permit skipping ads. Isn't your second comment "a fee to users who decide to skip ads"? And, yes, that this is a tiered plan is mentioned in the article by the author.
- petesergeant 4y agoThe headline intentionally makes it sound like you'll be fined if you skip adverts, rather than a two-tier service being offered.
- jjulius 4y agoThat's why folk should read articles instead of trying to understand a nuanced subject that has been condensed to a single sentence. I don't know why people continue to remain shockedpikachu.jpg at the fact that headlines are supposed to grab your attention, and that the onus is on you to read further for clarification.
- LeifCarrotson 4y agoThe second sentence of the article does read "Some Sky TV viewers will be required to pay if they want to fast forward through ad breaks." and it later elaborates with "However, if you happen to purchase a Sky Glass telly or the new Stream box after today, you will need to add the "Ad Skipping Add On pack" to your subscription if you want to spin through those commercials." The author is not confused, the editor who wrote the headline intentionally manipulated it to grab people's attention.
- petesergeant 4y agoFlagging the submission for just this reason -- it's spam-bait over a pretty dull announcement of a "with ads" tier being launched
- 1123581321 4y agoThe article is clear on the change; what you said is in the first couple sentences. You are misreading their terse writing style as them misunderstanding.
- thesuitonym 4y agoWhy do so many companies these days just not value their customers at all?
- worble 4y agoBecause they still pay them
- stevehawk 4y agobecause they don't have competitors
- jjulius 4y agoIt genuinely feels like many companies take the position of, "Because fuck you, that's why."
- switch007 4y agoAIUI sky doesn’t have a lot of competition in various areas such as sports. Football is huge in the UK
- bombcar 4y agoYou don't understand - the customer is the advertising agencies. Everything else is just the feed and manure necessary to keep the cattle returning.
- kahrl 4y agoWhat an intentionally misleading clickbait headline.