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Twitter Ads really have low value and always did. The investments, relative to other social channels, are low and the ROAS is terrible. Brands were just there b
by garciasn 4y ago
Twitter Ads really have low value and always did. The investments, relative to other social channels, are low and the ROAS is terrible. Brands were just there because they felt they had to cover the bases, not because they were truly having any impact.
Twitter has been dead on that front forever and El Musky is definitely not helping things.
- Scoundreller 4y agoSeems like Musk is focussed on cost reduction. Which might actually save a lot more than the ad losses. Or might not. “Engagement” and “page views” and blah blah don’t pay the dividends, leftovers after expenses are paid do.
- threeseed 4y agoAdvertising losses are not Musk's only financial concern. FTC, EU commission and EU member states are all circling as a result of them losing trust in the companies ability to enforce previous agreements. And it's a legitimate concern since all of those employees responsible for this are all gone.
- devoutsalsa 4y agoTo add some context to this, I met a woman a few years back who worked in marketing for Kingsford Charcoal. Kingsford had something like 94% USA marketshare at the time, but they still spent millions on marketing. They already dominated their space, and I could totally see Kingsford blowing six or seven figures USD on Twitter advertising, just in case.
- SoftTalker 4y agoAn aside, but if you like grilling with charcoal, chunk "natural" charcoal produces a hotter fire than briquettes like Kingsford.