Totally. But consider that maybe they're both implementations of the same strategy. Musk made Tesla one of the most recognised brands with a similar status rec

Totally. But consider that maybe they're both implementations of the same strategy. Musk made Tesla one of the most recognised brands with a similar status recognition to (say) Mercedes while not spending a dollar on advertising because Musk himself is news. The flamethrower, so many column inches. Tweeting that he hated traffic and seemingly off-the-cuff that he was going to build tunnels and calling it "The Boring Company" So many column inches. Recall that he literally hired a bunch of the Onion's writers at one point. What do they do? Being a human headline works in America even if most of the coverage is disparaging. Trump is another obvious example in the way he took control of the Republican party (the way Bernie couldn't quite manage to take the Dems) seemingly against the headwinds of relentlessly negative coverage but loads of it. Interesting to see how Musk's blow-hard approach is going to work with twitter now he seems like he's going to call out Apple's monopoly abuses like so many others (spotify, fortnite...) have tried but not really succeeded. Going P.T. Barnum all the way seems to be necessary in the USA. We can idle time by speculating on whether Musk is a blow-hard who failed upwards or whether he's clever enough to know it and use it, playing the Musk character for all it is worth. As far as Musk himself goes I'm not really a fan but that seems utterly beside the point. Does the P.T. Barnum thing work with smaller businesses launching? How? Any examples?