It's an interesting idea. > Alexa, buy AA batteries This lets them shill for whatever gives them the best margin directly, without having to present the user

It's an interesting idea. > Alexa, buy AA batteries This lets them shill for whatever gives them the best margin directly, without having to present the user multiple products. I guess it turns out that people tend to want a bit more control than that. Especially considering that when I tell an SO or friend to buy something I can be confident they'll act in my interest, while I can be fairly confident that Amazon will act in Amazon's interests when told to buy me something.