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Brave has proven that targeting is not always the best answer. They did an analysis on their own platform, their CTR is very very good and they do not compromis
by NayamAmarshe 4y ago
Brave has proven that targeting is not always the best answer. They did an analysis on their own platform, their CTR is very very good and they do not compromise privacy in any way and still deliver ads (opt-in).
- 8note 4y agoI assume brave shows mostly crypto adds? If so, the targeting is baked in
- NayamAmarshe 4y agoYes, mostly web3 projects but there are other advertisers as well. Like Twitch for example.
- smoldesu 4y ago> They did an analysis on their own platform That's always how good studies start.
- NayamAmarshe 4y agoStudies? This is CTR we're talking about. It doesn't have to be a research paper to show what's the average CTR, advertisers know it beforehand, they just made the info public. https://brave.com/brave-ads/casestudies/ https://brave.com/brave-ads/casestudies/