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Ads targeting is actually a huge motivation for ads platforms, IIRC; customers buying ads want to know if they work.
by NBJack 4y ago
Ads targeting is actually a huge motivation for ads platforms, IIRC; customers buying ads want to know if they work.
- godelski 4y agoAd targeting is much broader than that though. Even with encrypted data you can match keys to profiles. You just don't know who that profile belongs to and you don't even need to know the contents of that profile. The whole point here is that you can treat the system like a black box but still work with it in a useful way.
- NayamAmarshe 4y agoBrave has proven that targeting is not always the best answer. They did an analysis on their own platform, their CTR is very very good and they do not compromise privacy in any way and still deliver ads (opt-in).
- 8note 4y agoI assume brave shows mostly crypto adds? If so, the targeting is baked in
- NayamAmarshe 4y agoYes, mostly web3 projects but there are other advertisers as well. Like Twitch for example.
- smoldesu 4y ago> They did an analysis on their own platform That's always how good studies start.
- NayamAmarshe 4y agoStudies? This is CTR we're talking about. It doesn't have to be a research paper to show what's the average CTR, advertisers know it beforehand, they just made the info public. https://brave.com/brave-ads/casestudies/ https://brave.com/brave-ads/casestudies/
- intelVISA 4y agoMain reason QUIC was created iirc.