I'd rather have a page load in 2 seconds and be done with than one that shows up in 500 millis and keeps loading advertising shit in the background for 10 secon

I'd rather have a page load in 2 seconds and be done with than one that shows up in 500 millis and keeps loading advertising shit in the background for 10 seconds. Page size is merely a hint about the level of counter-user sophistication, the lower the better.