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But gender is a social construct? Why should such a meaningless data point have any impact on their bottom line?
by lazyeye 4y ago
But gender is a social construct? Why should such a meaningless data point have any impact on their bottom line?
- anyonecancode 4y agoMoney is also a social construct, yet I suspect it has a decent impact on their bottom line.
- lazyeye 4y agoHow do you mean? The thing you are measuring affects your measurement?
- dymk 4y agoYour assumption is the data is meaningless, yet the data shows that excluding self-reported gender from ad targeting leads to worse ad performance...
- anyonecancode 4y agoI mean it literally. Money is a social construct. The joke here being that it's funny/ironic to claim that gender being a social construct is "meaningless" but then turn around and claim that another social construct -- money (which is what the "bottom line" is made of) -- is meaningful. The fact that something is a social construct doesn't mean it doesn't matter. Heck, once you get past the basic "keep this biological organism alive" level, most of human life is lived within social constructs. That doesn't meant they're not real or not meaningful.
- greycol 4y agoGender is a social construct in that various 'gender typical behaviours' don't necessarily correlate with sex between cultures. That implies it is a learnt behaviour. In a society where someone of the male sex is pressureed to be male gendered there will be a larger correlation between gender and sex. Which would mean miracle balding cures would do better targeting the male gender if they don't have the inofrmation to target the male sex.
- Dylan16807 4y agoWho told you that social constructs are meaningless? They're not. That's not what the term means.