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> According to internal documents viewed by CNBC, SpaceX has spent more than $160,000 on the Twitter ad campaign for Starlink in Australia and Spain so far. Yo

by belval 4y ago

> According to internal documents viewed by CNBC, SpaceX has spent more than $160,000 on the Twitter ad campaign for Starlink in Australia and Spain so far. Your definition for "a bunch" is a bit questionable, but good on you for posting the source.

freejazz 4y ago
All this without your own definition of a "bunch"!
- belval 4y ago
  You got me. I wonder if we did a poll, how much money is "a bunch of money" and how much money is "a bunch of money on ads" for people. I think if it had been $500k or $1M I would've called it a bunch, but $160k seems low.
  - freejazz 4y ago
    The statement was actually "a bunch of ads"
  - HKH2 4y ago
    I think that's a US English thing. How much is 'a lot of money'? How much is 'a heap of money'?
    - bwi4 4y ago
      A bunch fits in a styrofoam beer cooler. A heap fits in the bed of a pickup truck. Anything more than that qualifies as a lot.
  - smsm42 4y ago
    For a serious ad campaign 160k is definitely not that big. Especially for a company with a revenue in billions.
  - mateo411 4y ago
    You can get a lot of impressions for 160K. You buy them in batches of 1000 using a term called CPM, which is cost per thousand [1]. CPM can be around 10 dollars for a really good segment. I'm sure there there are some adops folks that have a better knowledge than me. So, if CPM is $10, then that gives you around 1.6 million impressions. [1] That's right M is for a thousand, because M is a thousand using Roman Numerals. You thought you would never have to remember that.
    - soared 4y ago
      You are correct, though 160k is maybe a couple weeks of paid social budget for a company like starlink.
- khuey 4y ago
  I'm no fan of Elon's recent antics but a $160k advertising spend doesn't strike me as a "bunch" for a major corporation.
  - freejazz 4y ago
    How much do you think each ad costs that this wouldn't be a bunch?
    - smsm42 4y ago
      The main article has this quote: The ad campaign SpaceX is buying to promote Starlink is called a Twitter “takeover.” When a company buys one of these packages, they typically spend upwards of $250,000 to put their brand on top of the main Twitter timeline for a full day, according to one current and one former Twitter employee who asked to remain unnamed because they were not authorized to speak on behalf of the company. Which means 160k spent is actually well below typical deal and these deals are pretty normal for Twitter. So one may actually be worried that maybe SpaceX got a deep discount or something.
      - freejazz 4y ago
        Okay but how is that still not a bunch of ads? Do you think it's one ad for $160k? Or maybe like many ads? Perhaps it's so many ads we can call it a 'bunch'?
        smsm42 4y ago
        I have no idea how many ads is that. Could be just one ad on the top of the timeline (which obviously would be shown to many people). The point though 160k spend is not a huge deal - actually below what usually happens with ad campaigns on twitter.
- adolph 4y ago
  Typically 3-6 that are connected together in any stage of ripeness. The Brady one is a notable exception.

by belval 4y ago

freejazz 4y ago

All this without your own definition of a "bunch"!

belval 4y ago
You got me. I wonder if we did a poll, how much money is "a bunch of money" and how much money is "a bunch of money on ads" for people. I think if it had been $500k or $1M I would've called it a bunch, but $160k seems low.
- freejazz 4y ago
  The statement was actually "a bunch of ads"
- HKH2 4y ago
  I think that's a US English thing. How much is 'a lot of money'? How much is 'a heap of money'?
  - bwi4 4y ago
    A bunch fits in a styrofoam beer cooler. A heap fits in the bed of a pickup truck. Anything more than that qualifies as a lot.
- smsm42 4y ago
  For a serious ad campaign 160k is definitely not that big. Especially for a company with a revenue in billions.
- mateo411 4y ago
  You can get a lot of impressions for 160K. You buy them in batches of 1000 using a term called CPM, which is cost per thousand [1]. CPM can be around 10 dollars for a really good segment. I'm sure there there are some adops folks that have a better knowledge than me. So, if CPM is $10, then that gives you around 1.6 million impressions. [1] That's right M is for a thousand, because M is a thousand using Roman Numerals. You thought you would never have to remember that.
  - soared 4y ago
    You are correct, though 160k is maybe a couple weeks of paid social budget for a company like starlink.
khuey 4y ago
I'm no fan of Elon's recent antics but a $160k advertising spend doesn't strike me as a "bunch" for a major corporation.
- freejazz 4y ago
  How much do you think each ad costs that this wouldn't be a bunch?
  - smsm42 4y ago
    The main article has this quote: The ad campaign SpaceX is buying to promote Starlink is called a Twitter “takeover.” When a company buys one of these packages, they typically spend upwards of $250,000 to put their brand on top of the main Twitter timeline for a full day, according to one current and one former Twitter employee who asked to remain unnamed because they were not authorized to speak on behalf of the company. Which means 160k spent is actually well below typical deal and these deals are pretty normal for Twitter. So one may actually be worried that maybe SpaceX got a deep discount or something.
    - freejazz 4y ago
      Okay but how is that still not a bunch of ads? Do you think it's one ad for $160k? Or maybe like many ads? Perhaps it's so many ads we can call it a 'bunch'?
      - smsm42 4y ago
        I have no idea how many ads is that. Could be just one ad on the top of the timeline (which obviously would be shown to many people). The point though 160k spend is not a huge deal - actually below what usually happens with ad campaigns on twitter.
adolph 4y ago
Typically 3-6 that are connected together in any stage of ripeness. The Brady one is a notable exception.