3 ms·
> They just want to be associated with something cool, and Twitter isn’t cool Ok. I disagree: advertising has nothing to do with coolness (the WP or NYT aren't
by throw310822 4y ago
> They just want to be associated with something cool, and Twitter isn’t cool
Ok. I disagree: advertising has nothing to do with coolness (the WP or NYT aren't cool, they're read by good customers). Coolness has to do with sponsorships, a different concept. Besides, while someone might notice the start or end of a business relationship with Twitter, no one will derive negative associations by a brand simply doing nothing. Unless someone else makes a fuss about it. This seems crystal clear to me.
- zen21 4y ago> (the WP or NYT aren't cool, they're read by good customers) It’s fair to say ‘cool’ is too narrow a word. Feel free to substitute ‘has positive associations’. > no one will derive negative associations by a brand simply doing nothing. Unless someone else makes a fuss about it. This seems crystal clear to me It seems crystal clear to you, and yet you have provided no explanation for it. It just seems like a belief you have that isn’t shared by brand advertisers.