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> If I go to supermarket I don't want "shopping experience" - I want to buy bread and eggs - set your shop in a way where I can do it quickly and I will be comi
by pimlottc 4y ago
> If I go to supermarket I don't want "shopping experience" - I want to buy bread and eggs - set your shop in a way where I can do it quickly and I will be coming back.
You say that but I don’t think it’s entirely true. Ask around and people definitely have strong opinions about grocery stores. This one’s dingy and that one’s organized. This one’s cramped and that one’s too big. This one is laid out weird and that one is too bright.
Just because you’re not looking for a Disney-level experience doesn’t mean you’re not subtly affected (for better or worse) by all these little designed elements every time you go shopping.
- Dylan16807 4y agoSetting a light level and making sure there's room to move around are not really the kind of traits that make things homogeneous. The layout I don't care, I'll learn it. And the other 90% of design is up for grabs.
- mint2 4y agobread and eggs aren’t 100% fungible to everyone. So getting the right ones convenient for everyone will be hard. Some people are solely focused on the dollar price of eggs and bread and don’t care one cent about other impacts, while some others factor in things like animal welfare or organic ag. Accounting for the options makes it less cut and dry. Do items get grouped by cost level or by item category? Which gets most prominent placement? Is it consistent across stores? How many options is right for each product category?
- ozim 4y agoMy main point is that too many marketers/designers/software-devs think that their job is to provide "Disney-level experience". Article names it "... these regressive trends ..." - so here I disagree because not everything has to be "Disney-level experience" or even fancy. Yes I go for cleaner supermarket and do less shopping in murky ones but in a way that is discussed in article we discuss *supermarkets are all the same*. If there would be a supermarket that has some fancy shelve design or tries to surprise me each time I go there I would not care if it is clean and cashiers are supermodels - if I would have to deal with too much nuisance of their shelves to get basic stuff pay and get out.