6 ms·

Then buy generic. This is one way to fight inflation. Coke will get the message very quickly if their sales start coming down.

vsareto 4y ago
If you drink neither and choose water, then it'll really come down. Bonus: you'll feel better
- hristov 4y ago
  That's what I do. But I did not want to get too preachy towards the GP poster.
- supertrope 4y ago
  And then your medical expense category of the CPI will not go up as much.
- BeetleB 4y ago
  Water is healthier, but not a substitute. Something like Spindrift is a partial substitute. A real substitute is Izze. Less sugar, but still sugary. Tastes awesome - better than Coke. http://blog.nawaz.org/posts/2021/Dec/taming-my-soda-addiction-what-worked-and-what-didnt/ http://blog.nawaz.org/posts/2021/Dec/taming-my-soda-addictio...
  - kelnos 4y ago
    > Water is healthier, but not a substitute. It can be, if you commit to really reducing your sugar intake. I did it, 20+ years ago, completely giving up soda. My go-to drink for every meal is water, and I drink water throughout the day from a large water bottle. I still consume sugar here and there in food (or the occasional cocktail), but I eat much less of the stuff than I used to. It's hard in the US, where everything has so much sugar, but it's doable. The less sugar you consume, the less your body/brain will want and need it. It's like an addiction...
- Dylan16807 4y ago
  Are you assuming sugar for "feel better"?
- beambot 4y ago
  That's heretical & anti-consumerism. Be a good citizen: Drink your sugar water, blow up your healthcare costs, increase money velocity. Broken Window Fallacy for the win!
ragazzina 4y ago
If GP comment is right, and the price of Coke has really increased 100%, the sales would have to decrease by half before they were hurt in the profits.
- hristov 4y ago
  Yeah, but those companies tend to track market share too. They certainly do not want to give generic brands too much air to grow in.
maeln 4y ago
I don't drink this kind of beverage, but from what I see in restauration, you don't really have a choice. Most fast-food and restaurant will have the "known" brand and no generic brand, so they will move the cost onto their customer.
- JKCalhoun 4y ago
  Yes, restaurants (at least they used to) partner with either Coke or Pepsi and get things like free signage, etc. in exchange.
eatsyourtacos 4y ago
>Coke will get the message Yes, you the single person going generic will definitely send a message to Coke! Hey I get your "sending a message" concept. But you also have to be realistic. Coke is almost literally everywhere you could possibly go. A lot of times it's basically the only option aside from a grocery store. It's popularity is so high and it is to be fair a quality product, that you as the individual are never ever going to have anywhere close to a material impact no matter how hard you believe. Also, most people agree it is objectively the superior product. So while you may save some money, you are also getting a shitter version of something that is already bad for you. Send a message with your wallet- sure. But don't be so naive that it will actually have an impact for something like Coke. You are honestly just hurting yourself in the taste department to save a negligible amount of money. It's a no-win.
- s1artibartfast 4y ago
  Why do you think coke cost what it does instead of $10 per can? The price is what it is because people are willing to pay it. If they don't, the price either goes down or the company goes out of business.
supertrope 4y ago
I understand your point on saving money. Switching to cheaper substitutes is accounted for in chained CPI. e.g. If steak becomes too expensive and more people buy hamburger instead this substitution effect is accounted for in the basket of goods. It's very rare for food items to deflate. It's usually a slow monotonic upward march.
BeetleB 4y ago
As a Pepsi guy, I can assure you: Coke drinkers will never switch to anything else.
kelnos 4y ago
I bet some people are buying generic now, and Coke doesn't care, because they've done the math, and have decided that losing a few customers (perhaps only temporarily) is worth the extra revenue generated by the customers who keep buying Coke at the higher price.
- juve1996 4y ago
  Yep, americans aren't nearly as price conscious anymore in general, and there are just so many that are flush with cash now due to cheap money that they still don't care.

vsareto 4y ago

If you drink neither and choose water, then it'll really come down. Bonus: you'll feel better

hristov 4y ago
That's what I do. But I did not want to get too preachy towards the GP poster.
supertrope 4y ago
And then your medical expense category of the CPI will not go up as much.
BeetleB 4y ago
Water is healthier, but not a substitute. Something like Spindrift is a partial substitute. A real substitute is Izze. Less sugar, but still sugary. Tastes awesome - better than Coke. http://blog.nawaz.org/posts/2021/Dec/taming-my-soda-addiction-what-worked-and-what-didnt/ http://blog.nawaz.org/posts/2021/Dec/taming-my-soda-addictio...
- kelnos 4y ago
  > Water is healthier, but not a substitute. It can be, if you commit to really reducing your sugar intake. I did it, 20+ years ago, completely giving up soda. My go-to drink for every meal is water, and I drink water throughout the day from a large water bottle. I still consume sugar here and there in food (or the occasional cocktail), but I eat much less of the stuff than I used to. It's hard in the US, where everything has so much sugar, but it's doable. The less sugar you consume, the less your body/brain will want and need it. It's like an addiction...
Dylan16807 4y ago
Are you assuming sugar for "feel better"?
beambot 4y ago
That's heretical & anti-consumerism. Be a good citizen: Drink your sugar water, blow up your healthcare costs, increase money velocity. Broken Window Fallacy for the win!

ragazzina 4y ago

If GP comment is right, and the price of Coke has really increased 100%, the sales would have to decrease by half before they were hurt in the profits.

hristov 4y ago
Yeah, but those companies tend to track market share too. They certainly do not want to give generic brands too much air to grow in.

maeln 4y ago

I don't drink this kind of beverage, but from what I see in restauration, you don't really have a choice. Most fast-food and restaurant will have the "known" brand and no generic brand, so they will move the cost onto their customer.

JKCalhoun 4y ago
Yes, restaurants (at least they used to) partner with either Coke or Pepsi and get things like free signage, etc. in exchange.

eatsyourtacos 4y ago

>Coke will get the message Yes, you the single person going generic will definitely send a message to Coke! Hey I get your "sending a message" concept. But you also have to be realistic. Coke is almost literally everywhere you could possibly go. A lot of times it's basically the only option aside from a grocery store. It's popularity is so high and it is to be fair a quality product, that you as the individual are never ever going to have anywhere close to a material impact no matter how hard you believe. Also, most people agree it is objectively the superior product. So while you may save some money, you are also getting a shitter version of something that is already bad for you. Send a message with your wallet- sure. But don't be so naive that it will actually have an impact for something like Coke. You are honestly just hurting yourself in the taste department to save a negligible amount of money. It's a no-win.

s1artibartfast 4y ago
Why do you think coke cost what it does instead of $10 per can? The price is what it is because people are willing to pay it. If they don't, the price either goes down or the company goes out of business.

supertrope 4y ago

I understand your point on saving money. Switching to cheaper substitutes is accounted for in chained CPI. e.g. If steak becomes too expensive and more people buy hamburger instead this substitution effect is accounted for in the basket of goods. It's very rare for food items to deflate. It's usually a slow monotonic upward march.

BeetleB 4y ago

As a Pepsi guy, I can assure you: Coke drinkers will never switch to anything else.

kelnos 4y ago

I bet some people are buying generic now, and Coke doesn't care, because they've done the math, and have decided that losing a few customers (perhaps only temporarily) is worth the extra revenue generated by the customers who keep buying Coke at the higher price.

juve1996 4y ago
Yep, americans aren't nearly as price conscious anymore in general, and there are just so many that are flush with cash now due to cheap money that they still don't care.