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Twitter has always been a second-tier advertising platform behind Facebook/Google and its percentage of total ad spend reflects that. It's why Musk's actions (
by threeseed 4y ago
Twitter has always been a second-tier advertising platform behind Facebook/Google and its percentage of total ad spend reflects that.
It's why Musk's actions (or more likely David/Jason) have been so incompetent. Because now those advertisers have nothing but reasons not to come back.
- bpodgursky 4y agoI don't intend to argue whether Musk will or will not destroy the platform further. I just don't want people to pretend that pre-Musk Twitter had any idea how to competently sell ads. They didn't.