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>Twitter desperately needs these advertisers but for these brands the ad spend is in low single digits and the possibility of harming their brand just simply is

>Twitter desperately needs these advertisers but for these brands the ad spend is in low single digits and the possibility of harming their brand just simply isn't worth it. What percent of Twitter's revenue did these advertisers make up?

threeseed 4y ago
When I say these advertisers I mean the large, multinational, corporate ones. The whales that for a company like Twitter would be a large percentage of their revenue.
- philipov 4y ago
  - omeze 4y ago
    How do you expect OP to answer this question? Companies don’t publish the revenue breakdown by customer in their quarterly reports, only people on Twitters internal finance team would be able to (illegally) answer this for you. We can only wait for next quarters earnings report and make the inference.
    - mercurywells 4y ago
      Earnings report from where exactly?
    - foobarian 4y ago
      Surely the OP was asking a rhetorical question in order to gently hint that what the OOP was saying were opinions not grounded in fact.
      - ethanbond 4y ago
        You don't think it's a reasonable assumption that the largest consumer brands on the planet are likely to be among the largest ad spenders on an ad network?
        xeromal 4y ago
        I think they're saying we don't know anything until we have details.
        ethanbond 4y ago
        Well that's not true. We know lots of things, including that Twitter is an ad network, that large companies tend to spend a lot on advertising, and that they seem to be defecting. That's all information. We happen not to know the exact % of rev from these companies, but that doesn't mean we know nothing.
  - Loughla 4y ago
    Sometimes the simplest answer is the right answer. Which makes more sense: 1. Large multi-national corporations make up the largest portion of Twitter's ad revenue. 2. Small, locally owned businesses make up the largest portion of Twitter's ad revenue. To me, #1 makes more sense. If you disagree, I would love to hear why.
- disgruntledphd2 4y ago
  Not necessarily, if they are more DR focused then none of this matters.
MrMan 4y ago
WPP and inter public clients probably 25 or 30 %
- hammock 4y ago
  Not sure why you are downvoted this is in the ballpark (I would say a bit lower though)
sf_rob 4y ago
More than that, how elastic is the demand for ads on Twitter? Were these companies barely outbidding for the slots? If there is a drop in CPM, will it bounce back from reallocated ad spend from other platforms? Hell, I've build dashboards to compare cost per conversion for different platforms for exactly this purpose.

threeseed 4y ago

When I say these advertisers I mean the large, multinational, corporate ones. The whales that for a company like Twitter would be a large percentage of their revenue.

philipov 4y ago
- omeze 4y ago
  How do you expect OP to answer this question? Companies don’t publish the revenue breakdown by customer in their quarterly reports, only people on Twitters internal finance team would be able to (illegally) answer this for you. We can only wait for next quarters earnings report and make the inference.
  - mercurywells 4y ago
    Earnings report from where exactly?
  - foobarian 4y ago
    Surely the OP was asking a rhetorical question in order to gently hint that what the OOP was saying were opinions not grounded in fact.
    - ethanbond 4y ago
      You don't think it's a reasonable assumption that the largest consumer brands on the planet are likely to be among the largest ad spenders on an ad network?
      - xeromal 4y ago
        I think they're saying we don't know anything until we have details.
        ethanbond 4y ago
        Well that's not true. We know lots of things, including that Twitter is an ad network, that large companies tend to spend a lot on advertising, and that they seem to be defecting. That's all information. We happen not to know the exact % of rev from these companies, but that doesn't mean we know nothing.
- Loughla 4y ago
  Sometimes the simplest answer is the right answer. Which makes more sense: 1. Large multi-national corporations make up the largest portion of Twitter's ad revenue. 2. Small, locally owned businesses make up the largest portion of Twitter's ad revenue. To me, #1 makes more sense. If you disagree, I would love to hear why.
disgruntledphd2 4y ago
Not necessarily, if they are more DR focused then none of this matters.

MrMan 4y ago

WPP and inter public clients probably 25 or 30 %

hammock 4y ago
Not sure why you are downvoted this is in the ballpark (I would say a bit lower though)

sf_rob 4y ago

More than that, how elastic is the demand for ads on Twitter? Were these companies barely outbidding for the slots? If there is a drop in CPM, will it bounce back from reallocated ad spend from other platforms? Hell, I've build dashboards to compare cost per conversion for different platforms for exactly this purpose.