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Talk of Kozmo has made me want to peruse failed .com companies and see if any of the models could work today.

• acdha 4y ago
  A ton of them do exist but run by grownups. For example, I worked for a web development company which had Petco as a client. The pets.com people were trying to get purchased and they asked us to talk with them. It was obvious that they were running way too much overhead - we’d talk with their technical team on the phone & people would outright volunteer that they didn’t have much to do and were mostly waiting for the IPO lotto tickets - so they failed but today just about everyone buys pet supplies online. The idea was fine but they didn’t understand they were in a low-margin industry. That pattern showed up a lot, especially where things like shipping were key chokepoints. Cement.com memorably failed but you can easily order building supplies in many places because the real value is proximity and there wasn’t a high-margin business as a middleman.