What does it mean for speech to be protected if not meaning to be protected from the consequences? Could I not say one is free to murder but one is not protect

What does it mean for speech to be protected if not meaning to be protected from the consequences? Could I not say one is free to murder but one is not protected from the consequences of murder? I think we can break down government and non-government consequences, but given the previous discussions in the chain were on legality I think the discussion is already focused on government consequences. As a side note I think the non-government consequences can then be broken down further to legal and illegal actions, with the idea the only consequences you aren't protected from are the legal non-government consequences.