Many of the biggest advertisers aim to create positive brand associations with their campaigns. Having your brand name / logo displayed next to content that ar

Many of the biggest advertisers aim to create positive brand associations with their campaigns. Having your brand name / logo displayed next to content that arouses negative emotions - i.e. anger, fear, contempt, etc - does the opposite of that. Why would I as an advertiser pay money for something that is the opposite of what I want?