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It'll be very interesting to see what advertisers stick around through all this mayhem.
by bink 4y ago
It'll be very interesting to see what advertisers stick around through all this mayhem.
- kernal 4y agoIf this is currently mayhem then the past was clearly chaos.
- deleted 4y ago[deleted]
- threeseed 4y agoVery few. Advertisers are the most conservative group in any ecosystem and they have plenty of other options for their advertising spend. Twitter will be no different. Americans like to make a big deal about wokeness but the concept doesn't really resonate in other countries and Twitter is a global business. So it will be interesting to see how Musk reconciles these dynamics.
- notacoward 4y ago> Advertisers are the most conservative group in any ecosystem Just to be clear, you're using "conservative" in the "risk averse" sense and not the more common political sense, right?
- threeseed 4y agoI am not American. So conservative in the classic definition. Majority of advertisers still try to appeal to the broadest demographic possible.
- xadhominemx 4y agoConservative political views means essentially the same thing everywhere.
- pnt12 4y agoI think the classic conservatives are a dying breed. Alt-right conservatives generate outrage, and clicks and views. They add an irreverent touch to an otherwise kind of boring ideology. They "say it like how it is". They make it cool. I don't like it, but seeing it grow all over the world makes me think that's the reason why.
- pfisherman 4y agoMany of the biggest advertisers aim to create positive brand associations with their campaigns. Having your brand name / logo displayed next to content that arouses negative emotions - i.e. anger, fear, contempt, etc - does the opposite of that. Why would I as an advertiser pay money for something that is the opposite of what I want?