> the lazy copywriting they have now It’s anything but lazy. You may not like the style, but it’s a very well-developed vocabulary and they’re extraordinarily

> the lazy copywriting they have now It’s anything but lazy. You may not like the style, but it’s a very well-developed vocabulary and they’re extraordinarily diligent about making sure that they speak with one voice. Imagine how operationally efficient their marketing group has to be as a point on the critical path of everything Apple does publicly.