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Apple will be the one to win VR. They’ll wait until the very last possible moment. All Meta is doing is making their R&D cheaper. Google should bring back Card
by endisneigh 4y ago
Apple will be the one to win VR. They’ll wait until the very last possible moment. All Meta is doing is making their R&D cheaper.
Google should bring back Cardboard. Even with crappy quality, people will try it out for $10.
- jadbox 4y agoHololens may give Microsoft a headstart into entering AR/VR for businesses.
- deleted 4y ago[deleted]
- gilrain 4y agoIt certainly helps that they’re already a hardware company.
- cube00 4y agoCertainly seems that way with their entry into the advertising market. Watched and learnt from DoubleClick, Google and Facebook. Cut them off and now it's time to strike.
- gonzo41 4y agoYou're right about apple. Focusing on execution rather than bleeding edge innovation has certainly been a winning strategy.
- criddell 4y agoI think you're right. On top of that, Apple isn't afraid to ignore the low end. Meta and Microsoft can have that market.
- akmarinov 4y agoEven if they try to get the low end - they fail at it, their customers just buy the high end stuff, see iPhone 5C, iPhone Mini, iPhone Plus now - all "cheaper" and cancelled or not doing well.
- ClumsyPilot 4y agowhat indicates Apple will even play in VR market?
- icapybara 4y agoJust individuals' hopes and dreams that VR will some day be useful I think.
- HeckaSmart 4y agoEvery report, rumor, public interviews from executives have pointed to a VR device in 2023.
- mistercheph 4y ago*AR device
- HeckaSmart 4y agoNo, VR.
- elicash 4y agoGoogle should throw resources into Project Starline and shift their focus from business to personal use. I get it's insanely expensive and that shouts "enterprise!" but people will pay a lot for a realistic enough experience of being with their loved ones that they don't get to see.
- bob_theslob646 4y agohttps://blog.google/technology/research/project-starline/ https://blog.google/technology/research/project-starline/ It looks like it's similar to Cisco's telepresence.
- throwaway4aday 4y agoUnlikely, a significant proportion of VR sales are due to gaming. Apple may win the business VR market but it'll likely fall flat for all other uses.
- personjerry 4y agoHave you heard of Apple Arcade?
- throwaway4aday 4y agoNo
- criddell 4y agoApple is huge in gaming. Earlier this year, Mashable reported that mobile gaming was now 60% of the entire gaming market. Consumers apparently spend $1.6 billion per week on mobile games. https://sea.mashable.com/tech-1/20432/60-of-entire-gaming-market-is-now-dominated-by-mobile-gaming-study-finds https://sea.mashable.com/tech-1/20432/60-of-entire-gaming-ma...
- mywittyname 4y agoBut how many of those hella-profitable games could even use VR? Pretty much just the "Core" genre. A VR 4x game is going to contain a lot of fluff. I guess mobile will be the proof of the future of VR one way or the other. Mobile game companies have the funds to conduct the research to determine if VR increases profits and customer spend, and by how much.
- throwaway4aday 4y agoThat figure is for the Play store and the App store combined.
- criddell 4y agoYep. Other articles I've read have said they are somewhere between Microsoft and Sony as far as gaming revenues go.
- megaman821 4y agoI was watching https://www.youtube.com/watch?v=x6AOwDttBsc https://www.youtube.com/watch?v=x6AOwDttBsc about Meta's VR prototypes. They seem pretty clear-headed on where they need to get to, but a lot of it seems like a decade away. At double the price-point of Quest Pro, Apple may solve some of VR's issues (battery-life, speed, ergonomics and looks) but the screen-tech just doesn't exist yet.
- duxup 4y agoI never understood why Google did the cardboard thing and ... didn't keep fiddling with it. It got so much attention and was a lot of fun.
- mcv 4y agoI still use mine occasionally. I'm not using it for anything spectacular, but every once in a while there's an AR thing or a Youtube video that's worth watching that way.
- raztogt21 4y agobecause it's Google
- csours 4y agoI had a friend who used it and it overheated her phone. It had problems after that. I never used the cardboard kit I got because of that story. I have no idea what the failure rate data was, but anecdotes are enough to kill a product.
- farnsworth 4y agoIf an app breaks your phone, it's the phone's fault.
- csours 4y agoSure, but it's still broken.
- antifa 4y agoIDK, that just sounds like any android phone I've ever owned after any 3D game I've ever played on it.
- ianburrell 4y agoThey did keep working on it and released Daydream, which was dedicated holder for phone. They included VR support in Android and there were a few supported phones. But they canceled it and removed compatibility from OS. I still have mine, which was free with a Pixel phone, but not sure I can use it.
- twen_ty 4y agoI think you missed the most important point - no one wants VR apart from a niche audience.
- emadabdulrahim 4y agoNo one wants VR because in its current state it simply sucks and is quite expensive for general adoption. In the early days no one wanted computers either.
- mcv 4y agoAnd VR will continue to suck if it remains tied to Facebook, like the Oculus stuff.
- rahimnathwani 4y agoThe Oculus stuff is no longer tied to Facebook, though? I got an email recently about account changes, and was prompted to create a new account, with the option to link it to my Facebook account.
- mcv 4y agoIf that's the case for all Oculus devices, that would definitely be a massive improvement. I still see some people here complaining about the Facebook link, though.
- taeric 4y agoBit of a false comparison, though. Computers obviously enable a lot more than VR seems to. I think there will be a market for VR. However, I'm not entirely convinced games and entertainment are it. Certainly I think there will be a market for those, as well; but I can't shake the feeling that it doesn't actually add too terribly much to them. The social aspect of entertainment is completely missed with VR. We want to do things /with people/ when we are being social. Is why people watch sports games in parties. Most of the folks at the party are marginally interested in the sport, but in the people they are there with. For games, 3d shooter is certainly a genre. But it isn't the only one. And the casual market that they hope to capture is largely not the 3d market.
- sylens 4y agoApple's advantage in silicon will win the AR/VR war. Meta is out there talking about 1-2 hours of battery life for the Quest Pro. I'm very curious to see what performance Apple's headset/glasses/whatever provides on their own chips.
- joeadk 4y agoMeta seems to be trading the capital they have built up to advance a new era of 3D immersive computing. If the talk of creating a more open system is genuine, and the hardware itself becomes ubiquitous and cheap, Apple's closed system dependent on expensive marked-up hardware will eventually collapse.
- pavlov 4y agoIf Zuck had never embarked on his VR adventure, and Apple today came out with a device exactly like the Quest Pro but with no advance leaks about what it’s like, people would be stunned. But the VR excitement pool has been poisoned by Meta’s image and a decade of overpromise.
- WXLCKNO 4y agoI went from Cardboard -> Note 4 with Gear VR -> S8+ with newer Gear VR -> Oculus Rift CV1 -> Oculus Quest 2 -> Selling my Quest 2 (and CV1) because Facebook (temporarily) made Facebook accounts mandatory to use it. I doubt I'll ever purchase another VR headset from them in the future. Cardboard blew my mind at the time, I was so excited to get a taste of VR.
- Sohcahtoa82 4y agoI went Cardboard (though used it very little, probably only 1 hour cumulative) -> HTC Vive -> Valve Index. I'll probably buy a Valve Index 2 if it ever happens. Portable VR is highly limited by battery power. VR requires high pixel counts and high framerates to be immersive, and pushing that many pixels uses a lot of power.
- sf4lifer 4y agoIf history is any indicator, Apple is no where near releasing an AR/VR headset. They are never first to market, they have always waited until the tech is mature and people are ready to deliver a cohesive amazing experience. The argument that iphone was first to market could be argued for first without a keyboard, but just about everyone had a cell phone and most had some form of smartphone at the time. Where would VR even be if Zuck hadn't bet facebook on it? I'm not sure it'd be getting the attention it is, the hardware isn't ready, the software isn't ready and frankly users aren't ready.
- noveltyaccount 4y agoCardboard and Daydream. Daydream was like fifty bucks, included a useful controller. Had to chuck it in the trash.