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> The stunning 10.9-inch Liquid Retina display extends to the edges No it doesn't. https://www.apple.com/newsroom/images/product/ipad/standard/Apple-iPad-10th

> The stunning 10.9-inch Liquid Retina display extends to the edges No it doesn't. https://www.apple.com/newsroom/images/product/ipad/standard/Apple-iPad-10th-gen-Liquid-Retina-display-221018_big.jpg.large.jpg https://www.apple.com/newsroom/images/product/ipad/standard/...

wanderingstan 4y ago
The edges are getting so thin that there are even 3rd party products that allow you to properly grip an iPad while drawing: http://darkboard.com/ http://darkboard.com/
- hombre_fatal 4y ago
  Well, that thing adds like five inches of bevel so it doesn’t seem like a response to shrinking bevel sizes. If it only added an inch, the observation would make more sense.
- layer8 4y ago
  The previous iPad design with thinner bezels on two sides and larger bezels on the two other sides was arguably the better design.
joe5150 4y ago
This is a new level of asking me to reject the evidence of my eyes and ears. I'm also not sure "completely redesigned" rings true. It looks more or less exactly like the iPad Air?
- bmitc 4y ago
  Yea, didn't the iPad Air already have the touch to unlock sensor on the power button? Are they claiming it is completely redesigned because they just "renamed" the iPad Air to iPad? Apple has always had misleading content if not outright lies in their marketing.
- NoPicklez 4y ago
  To me it's the same marketing speak when they say "It's the fastest x we've ever made" every year, when it might not be leaps and bounds faster.
mkmk 4y ago
Maybe they mean that there's no notch/punch hole?
- cromka 4y ago
  Yeah, but then they would be redefining the "edge".
- layer8 4y ago
  They mean there’s no home button.
geysersam 4y ago
*for some definition of "edges", specifically the edges of the display, hence the display extends to the edges, by definition
TIPSIO 4y ago
Ha, great catch. Also the title: > unveils completely redesigned iPad More: "unveils just slightly upgraded with nearly the same design"
- gregoriol 4y ago
  "with almost the design of the iPad Air 5 introduced some time ago but nobody remembers"
rexf 4y ago
Yeah, Apple has normalized misleading marketing speak. Here's one from 2017 about the iPhone > iPhone X: Apple's new 'edge-to-edge' screen includes strange notch at the top > The screen doesn't actually go edge-to-edge, despite descriptions that refer to it that way. Or rather, it goes to three of the edges – leaving a little cut-out at the top, where the screen can't quite reach to the top of the display. https://www.independent.co.uk/tech/iphone-x-apple-screen-display-features-review-notch-cutout-retina-super-release-date-price-a7944366.html https://www.independent.co.uk/tech/iphone-x-apple-screen-dis...
- copperx 4y ago
  In the Steve Jobs era, their marketing was extremely clever. In those times, Apple did not claim something objectively false, like in this case; they only oh-so-subtly suggested that their technology was superior to everything else. Apple's copy since Jobs left has become wordy and unfocused. I can't stand it.
  - ksec 4y ago
    Nice to see this on HN ( Which is rare ). Understanding the small and subtle differences between Jobs era and now.
crazygringo 4y ago
Yeah, I mean I know what they mean (no more larger bezel on two sides like before, bezels on all sides are all now smaller/equal) -- but that's not the right way to describe it.
bradgessler 4y ago
Yeah there’s a huge black bezel around the whole thing.
Ptchd 4y ago
everdrive 4y ago
Why would I even want it to? The bezel is functional. It allows me to hold the screen or prop it up without obscuring the display or GUI. I wish bezels would come back.
- mcphage 4y ago
  You’re right, you wouldn’t want it to. The iPad needs bezels. On the other hand, it’s weird that they claim it does, when it clearly does not.
bobbylarrybobby 4y ago
It extends to the edges of the display!
dmonitor 4y ago
The screen extends completely to the edges of the screen. It’s tautologically correct.

wanderingstan 4y ago

The edges are getting so thin that there are even 3rd party products that allow you to properly grip an iPad while drawing: http://darkboard.com/ http://darkboard.com/

hombre_fatal 4y ago
Well, that thing adds like five inches of bevel so it doesn’t seem like a response to shrinking bevel sizes. If it only added an inch, the observation would make more sense.
layer8 4y ago
The previous iPad design with thinner bezels on two sides and larger bezels on the two other sides was arguably the better design.

joe5150 4y ago

This is a new level of asking me to reject the evidence of my eyes and ears. I'm also not sure "completely redesigned" rings true. It looks more or less exactly like the iPad Air?

bmitc 4y ago
Yea, didn't the iPad Air already have the touch to unlock sensor on the power button? Are they claiming it is completely redesigned because they just "renamed" the iPad Air to iPad? Apple has always had misleading content if not outright lies in their marketing.
NoPicklez 4y ago
To me it's the same marketing speak when they say "It's the fastest x we've ever made" every year, when it might not be leaps and bounds faster.

mkmk 4y ago

Maybe they mean that there's no notch/punch hole?

cromka 4y ago
Yeah, but then they would be redefining the "edge".
layer8 4y ago
They mean there’s no home button.

geysersam 4y ago

*for some definition of "edges", specifically the edges of the display, hence the display extends to the edges, by definition

TIPSIO 4y ago

Ha, great catch. Also the title: > unveils completely redesigned iPad More: "unveils just slightly upgraded with nearly the same design"

gregoriol 4y ago
"with almost the design of the iPad Air 5 introduced some time ago but nobody remembers"

rexf 4y ago

Yeah, Apple has normalized misleading marketing speak. Here's one from 2017 about the iPhone > iPhone X: Apple's new 'edge-to-edge' screen includes strange notch at the top > The screen doesn't actually go edge-to-edge, despite descriptions that refer to it that way. Or rather, it goes to three of the edges – leaving a little cut-out at the top, where the screen can't quite reach to the top of the display. https://www.independent.co.uk/tech/iphone-x-apple-screen-display-features-review-notch-cutout-retina-super-release-date-price-a7944366.html https://www.independent.co.uk/tech/iphone-x-apple-screen-dis...

copperx 4y ago
In the Steve Jobs era, their marketing was extremely clever. In those times, Apple did not claim something objectively false, like in this case; they only oh-so-subtly suggested that their technology was superior to everything else. Apple's copy since Jobs left has become wordy and unfocused. I can't stand it.
- ksec 4y ago
  Nice to see this on HN ( Which is rare ). Understanding the small and subtle differences between Jobs era and now.

crazygringo 4y ago

Yeah, I mean I know what they mean (no more larger bezel on two sides like before, bezels on all sides are all now smaller/equal) -- but that's not the right way to describe it.

bradgessler 4y ago

Yeah there’s a huge black bezel around the whole thing.

Ptchd 4y ago

everdrive 4y ago

Why would I even want it to? The bezel is functional. It allows me to hold the screen or prop it up without obscuring the display or GUI. I wish bezels would come back.

mcphage 4y ago
You’re right, you wouldn’t want it to. The iPad needs bezels. On the other hand, it’s weird that they claim it does, when it clearly does not.

bobbylarrybobby 4y ago

It extends to the edges of the display!

dmonitor 4y ago

The screen extends completely to the edges of the screen. It’s tautologically correct.