4 bucks a week is unrealistically low. From the article, the average lottery player with an income below $30k spends 13% of their income on the lottery; it's no

4 bucks a week is unrealistically low. From the article, the average lottery player with an income below $30k spends 13% of their income on the lottery; it's not uncommon for individual scratchers to cost $10 or $20. If the only lottery game offered were a single big draw, I might be tempted by this line of reasoning, but in practice state lottery systems set up all kinds of micro-rewards and side games which make no sense from the "selling a dream" angle.