Consumer: Because it’s easier to do nothing than put a sticker on once a year. VC: what if we charged people $20/month for something they used to get for free,

Consumer: Because it’s easier to do nothing than put a sticker on once a year. VC: what if we charged people $20/month for something they used to get for free, times 15 million cars in CA? And we can sell ads, and track them, and sell that, and when it goes nation wide… (chokes on own drool from possibilities)