4 ms·
Those perfect cars you see in ads? Here's the Mad Max machine underneath the CGI
- sieabahlpark 4y ago
- TheJoeMan 4y agoThere has been a question in the back of my mind how car ads flash through paint jobs, I thought that must have been a lot of rotoscoping. I never questioned if the car was even real. Even then, the ads with the cgi cars just look the slightest bit off, no? The inauthenticity in general becomes somewhat melancholy.
- kadoban 4y agoI've long ago stopped being able to tell when the cars are fake, they're easy to do well these days.
- aix1 4y agoThis reminded me of "Cog", a British Honda ad from 2003. Two tracking shots stitched together (~100 painstakingly set up takes, no CGI). Great stuff. :) https://www.youtube.com/watch?v=bl2U1p3fVRk https://www.youtube.com/watch?v=bl2U1p3fVRk https://en.wikipedia.org/wiki/Cog_(advertisement) https://en.wikipedia.org/wiki/Cog_(advertisement)
- redanddead 4y agoHow is this not considered a bait and switch?
- _manifold 4y agoAll advertising is a bait-and-switch. How is this any different?
- thatguy0900 4y agoLook into how food ads are made. It's often completely inedible stuff covered in glues and paints and fake sheens. At least this thing is actually drivable with similar characteristics, I guess, unlike the Bic Mac in the picture made out of cardboard.
- MichaelZuo 4y agoVery interesting development with affordable photorealistic cgi possible now.