I’m deeply sympathetic. You’re around (not at) the top of the range for small farm organic whole chicken. People should be expecting to pay perhaps half that at

I’m deeply sympathetic. You’re around (not at) the top of the range for small farm organic whole chicken. People should be expecting to pay perhaps half that at the low end. So you have a differentiation/specializing challenge on your hands but any tirekickers expecting $5 should simply not be counted in your potential market. We had a friend’s whole chicken business fail because she tried to price competitively with the grocery store instead of educating her customers. Those per unit economics don’t have a prayer of making it up in scale under $10 or so.