4 ms·

This, Nvidia competeing against their partners with Nvidia branded boards, and the evga article a few weeks ago make it seem like being in partnership with them

by bagels 4y ago

This, Nvidia competeing against their partners with Nvidia branded boards, and the evga article a few weeks ago make it seem like being in partnership with them must be dreadful. These card makers now have to sit on inventory and reprint boxes and repackage everything?

NavinF 4y ago
The 4080 12gb release date hasn't been announced yet so it's likely that no boxes were printed or packed. In the long run this is a good move considering how idiotic it is to give the same name to products with different dies and a ~30% performance difference.
- tracker1 4y ago
  You're talking about supply lines across an ocean... that's a lead time of several months... not to mention the time it takes for making injection molds, etc. these cards were already made and badged... They may just be sitting on pallets waiting to be boxed, or may already be in boxes and/or shipped. At the very least there's probably some recall operations to ship back, take off the shrouds and put on new shrouds for the rebadge, if not also rebox.
  - NavinF 4y ago
    Sure, but has anyone started mass production of 4080-12GB cards? Maybe there were no plans to launch it this year. I bet the PCBs have not been attached to the coolers and shrouds yet. If so, they can use the "4080" badged shrouds for 4080-16GB cards and make new shrouds for a late release of the 12GB version.
    - tracker1 4y ago
      I'm pretty sure with stock selling in stores in a month, that there's already cards fully assembled, boxed and shipped to US warehouses, or at least on ships headed to the US. edit: Also, have you ever taken a video card apart and re-assembled it? Even if the components/shroud are reusable for other 3080 (and likely are) this is a lot of labor cost above and beyond any practical waste.
dralley 4y ago
I mean, they've pissed off nearly everyone they've partnered with in the past. Apple, Microsoft, Sony, the Linux kernel, etc.
- ElectricalUnion 4y ago
  I am surprised Nintendo isn't pissed with them yet, they're also a company that pissed off nearly everyone they've partnered with in the past.
  - Wohlf 4y ago
    Maybe they understand each other better because both are incredibly greedy.
- verall 4y ago
  Apple dropped NV because it's too expensive and apple is ruthless about their BOM. Whats the story about Microsoft and Sony?
  - trashcan 4y ago
    This is the best article I can found about Microsoft choosing to end its relationship with Nvidia for Xbox: https://www.sfgate.com/business/article/Nvidia-loses-Xbox-Microsoft-turns-to-2574657.php https://www.sfgate.com/business/article/Nvidia-loses-Xbox-Mi...
  - dralley 4y ago
    Apple dropped Nvidia after Nvidia chips were failing en-masse in the late 2000s and early 2010s, and Nvidia tried to publicly pin the blame on Apple, even though Nvidia chips in laptops by other manufacturers were also failing. https://semiaccurate.com/2010/07/11/why-nvidias-chips-are-defective/ https://semiaccurate.com/2010/07/11/why-nvidias-chips-are-de...
    - imtringued 4y ago
      Nvidia killed a lot of classic thinkpads with their dying GPUs.
mikhailt 4y ago
> These card makers now have to sit on inventory and reprint boxes and repackage everything? If it is a simple rename, they can just prefix a new sticky label on top of the "4080 12gb" with "4070" for an example.
- tracker1 4y ago
  More than that is the injection molded shrouds and backplates on many of the cards in question, not to mention reboxing and recalling existing/shipped inventory.
  - paulmd 4y ago
    Most of them just say "GeForce" or "NVIDIA", most brands didn't mold numbers into the shrouds/backplates (because until the launch announcement, they have no idea what the SKU placement for any particular chip will be in the first place). It's a mess but no need to make it out to be worse than it is, GN already confirmed that NVIDIA is compensating partners etc.
- simooooo 4y ago
  I can already see the PR nightmare from the YouTubers getting stuck into that news story with them literally peeling the stickers off

by bagels 4y ago

NavinF 4y ago

The 4080 12gb release date hasn't been announced yet so it's likely that no boxes were printed or packed. In the long run this is a good move considering how idiotic it is to give the same name to products with different dies and a ~30% performance difference.

tracker1 4y ago
You're talking about supply lines across an ocean... that's a lead time of several months... not to mention the time it takes for making injection molds, etc. these cards were already made and badged... They may just be sitting on pallets waiting to be boxed, or may already be in boxes and/or shipped. At the very least there's probably some recall operations to ship back, take off the shrouds and put on new shrouds for the rebadge, if not also rebox.
- NavinF 4y ago
  Sure, but has anyone started mass production of 4080-12GB cards? Maybe there were no plans to launch it this year. I bet the PCBs have not been attached to the coolers and shrouds yet. If so, they can use the "4080" badged shrouds for 4080-16GB cards and make new shrouds for a late release of the 12GB version.
  - tracker1 4y ago
    I'm pretty sure with stock selling in stores in a month, that there's already cards fully assembled, boxed and shipped to US warehouses, or at least on ships headed to the US. edit: Also, have you ever taken a video card apart and re-assembled it? Even if the components/shroud are reusable for other 3080 (and likely are) this is a lot of labor cost above and beyond any practical waste.

dralley 4y ago

I mean, they've pissed off nearly everyone they've partnered with in the past. Apple, Microsoft, Sony, the Linux kernel, etc.

ElectricalUnion 4y ago
I am surprised Nintendo isn't pissed with them yet, they're also a company that pissed off nearly everyone they've partnered with in the past.
- Wohlf 4y ago
  Maybe they understand each other better because both are incredibly greedy.
verall 4y ago
Apple dropped NV because it's too expensive and apple is ruthless about their BOM. Whats the story about Microsoft and Sony?
- trashcan 4y ago
  This is the best article I can found about Microsoft choosing to end its relationship with Nvidia for Xbox: https://www.sfgate.com/business/article/Nvidia-loses-Xbox-Microsoft-turns-to-2574657.php https://www.sfgate.com/business/article/Nvidia-loses-Xbox-Mi...
- dralley 4y ago
  Apple dropped Nvidia after Nvidia chips were failing en-masse in the late 2000s and early 2010s, and Nvidia tried to publicly pin the blame on Apple, even though Nvidia chips in laptops by other manufacturers were also failing. https://semiaccurate.com/2010/07/11/why-nvidias-chips-are-defective/ https://semiaccurate.com/2010/07/11/why-nvidias-chips-are-de...
  - imtringued 4y ago
    Nvidia killed a lot of classic thinkpads with their dying GPUs.

mikhailt 4y ago

> These card makers now have to sit on inventory and reprint boxes and repackage everything? If it is a simple rename, they can just prefix a new sticky label on top of the "4080 12gb" with "4070" for an example.

tracker1 4y ago
More than that is the injection molded shrouds and backplates on many of the cards in question, not to mention reboxing and recalling existing/shipped inventory.
- paulmd 4y ago
  Most of them just say "GeForce" or "NVIDIA", most brands didn't mold numbers into the shrouds/backplates (because until the launch announcement, they have no idea what the SKU placement for any particular chip will be in the first place). It's a mess but no need to make it out to be worse than it is, GN already confirmed that NVIDIA is compensating partners etc.
simooooo 4y ago
I can already see the PR nightmare from the YouTubers getting stuck into that news story with them literally peeling the stickers off