7 ms·

What a strange post - the name is not right, so it's unlaunched. No indication of a new name? Am I supposed to conclude that the whole product is canceled for n

What a strange post - the name is not right, so it's unlaunched. No indication of a new name? Am I supposed to conclude that the whole product is canceled for now? If that's the case it seems unlikely that the naming error is the whole reason.

mariusmg 4y ago
Cards are already made, they will be launched in the future for sure as RTX 4070Ti.
- selectodude 4y ago
  Do we know that for sure? It's possible that the fake 4080 was for yield reasons but the yields are higher than anticipated. May as well sell the same chips for more money and "unlaunch" the shitty product.
  - mariusmg 4y ago
    Yes, back in August warehouses already has stocks of RTX 40xx cards. This "reverse" has nothing to do with yields, nVidia (rightfully) realized it's better to avoid a shitstorm because this 4080 12GB version is ~30% slower than the "real" 4080.
  - tedunangst 4y ago
    It's a different die.
deleted 4y ago
[deleted]
TheRealPomax 4y ago
ABIs will have already made tons of cards, boxed up and ready to ship out, just contractually unable to sell them on-masse quite yet. And now they really can't sell them until they've reprogrammed and reboxed them to show up as (almost certainly) 4070 instead of 4080 because that's essentially what they are. The 4070 wasn't missing from the lineup: the GPU chip on the 4080 12gb model is literally a completely different chip from the one on the 4080 16gb. (Think of it like Intel calling the 14th gen i5 "an i9". Or heck, Exor deciding to label a Fiat sports car "a Ferrari 812 V4" while keeping the real thing "a Ferrari 812 GTS"). And of course, that's an gigantic dick move because it costs NVidia nothing to announce this, but probably means no one will even be able to make a profit on the 4080 12GB cards they already made (which a cynic might say was precisely NVIDIA's goal here, as plausibly deniable punishment dished out to the remaining ABIs for daring to let one of their own disobey the corporate overlord). If EVGA hadn't already broken their partnership, this definitely would have make them do so. "Thank you for jumping through our hoops, after paying for the entire course yourself, now make a new course because you displeased your master" is not a great way to treat your partners.
- Workaccount2 4y ago
  Nvidias arrogance is going to do them in.
  - TheRealPomax 4y ago
    That's pretty unlikely, given their thirty year history of "this kind of thing".
- happycube 4y ago
  Intel all but rebadged dual-core i3's as i5's and i7's in mobile for years.
  - TheRealPomax 4y ago
    But crucially, mobile is an OEM market, not a consumer market.
    - TheRealPomax 4y ago
      Curious about the downvote. The EOM market is a very different beast, in that OEM market doesn't suffer from the "reviewer peer pressure". If a million youtube reviewers go "this 4080 is a 4070, wtf??" including people like "Steve from Gamer's Nexus", Jason Langevin, and Linus Sebastian, you change your tune (even if you don't admit that's why) because consumers pay attention to this people. But in the OEM market, that pressure literally doesn't exist. Intel can call things whatever they like on the OEM side, but unless that affects the enthusiast OEM market (which is, let's be real: extremely small) no one is ever going to call it out, let alone care.
- vhold 4y ago
  If true, it reminds me of the reputation that Jack Tramiel, founder of Commodore computers, had in the 80s of screwing over his suppliers to the point they would no longer do business with him.
Traubenfuchs 4y ago
Yes, this is bizarre and cryptic. I kept rereading it a few times because I thought I for sure missed them telling me what gets renamed to what now.
- FartyMcFarter 4y ago
  It seems pretty clear. As the title says, this is about unlaunching something, not about renaming it or launching it. Just forget the formerly named "12 GB 4080", it doesn't exist for now.
  - kipchak 4y ago
    Don't the cards physically already exist though?
    - Rebelgecko 4y ago
      In a month or two they'll probably sell them as 4070 or maybe 4070 Ti cards
WithinReason 4y ago
Could this have to do with the demand they see for the 4090? It was launched just 2 days ago.
- neogodless 4y ago
  It's hard to trace logic through that. Demand for the $1600 RTX 4090 is from "money be damned, give me frames" consumers, mixed with "can use for ML" professionals, and as such, are not quite the same market segment as the $900 crowd (remembering that the xx80 cards used to be $700 and much closer to the top of the lineup in overall performance.)
- tracker1 4y ago
  It's a different die than the 4090 (and the 4080 16gb for that matter), they already had a lot of them made, but may redirect future production to more 4090 and 4080 12gb while having the mfgs rebadge the 4080 12gb to say 4070 and just sit on them until reboxing/rebadging.
dathinab 4y ago
The demand was probably also not right, as it was just not a very appealing offer. They will probably see what AMD does and then rebrand them maybe with some under or over volting tweaks.

mariusmg 4y ago

Cards are already made, they will be launched in the future for sure as RTX 4070Ti.

selectodude 4y ago
Do we know that for sure? It's possible that the fake 4080 was for yield reasons but the yields are higher than anticipated. May as well sell the same chips for more money and "unlaunch" the shitty product.
- mariusmg 4y ago
  Yes, back in August warehouses already has stocks of RTX 40xx cards. This "reverse" has nothing to do with yields, nVidia (rightfully) realized it's better to avoid a shitstorm because this 4080 12GB version is ~30% slower than the "real" 4080.
- tedunangst 4y ago
  It's a different die.

deleted 4y ago

[deleted]

TheRealPomax 4y ago

ABIs will have already made tons of cards, boxed up and ready to ship out, just contractually unable to sell them on-masse quite yet. And now they really can't sell them until they've reprogrammed and reboxed them to show up as (almost certainly) 4070 instead of 4080 because that's essentially what they are. The 4070 wasn't missing from the lineup: the GPU chip on the 4080 12gb model is literally a completely different chip from the one on the 4080 16gb. (Think of it like Intel calling the 14th gen i5 "an i9". Or heck, Exor deciding to label a Fiat sports car "a Ferrari 812 V4" while keeping the real thing "a Ferrari 812 GTS"). And of course, that's an gigantic dick move because it costs NVidia nothing to announce this, but probably means no one will even be able to make a profit on the 4080 12GB cards they already made (which a cynic might say was precisely NVIDIA's goal here, as plausibly deniable punishment dished out to the remaining ABIs for daring to let one of their own disobey the corporate overlord). If EVGA hadn't already broken their partnership, this definitely would have make them do so. "Thank you for jumping through our hoops, after paying for the entire course yourself, now make a new course because you displeased your master" is not a great way to treat your partners.

Workaccount2 4y ago
Nvidias arrogance is going to do them in.
- TheRealPomax 4y ago
  That's pretty unlikely, given their thirty year history of "this kind of thing".
happycube 4y ago
Intel all but rebadged dual-core i3's as i5's and i7's in mobile for years.
- TheRealPomax 4y ago
  But crucially, mobile is an OEM market, not a consumer market.
  - TheRealPomax 4y ago
    Curious about the downvote. The EOM market is a very different beast, in that OEM market doesn't suffer from the "reviewer peer pressure". If a million youtube reviewers go "this 4080 is a 4070, wtf??" including people like "Steve from Gamer's Nexus", Jason Langevin, and Linus Sebastian, you change your tune (even if you don't admit that's why) because consumers pay attention to this people. But in the OEM market, that pressure literally doesn't exist. Intel can call things whatever they like on the OEM side, but unless that affects the enthusiast OEM market (which is, let's be real: extremely small) no one is ever going to call it out, let alone care.
vhold 4y ago
If true, it reminds me of the reputation that Jack Tramiel, founder of Commodore computers, had in the 80s of screwing over his suppliers to the point they would no longer do business with him.

Traubenfuchs 4y ago

Yes, this is bizarre and cryptic. I kept rereading it a few times because I thought I for sure missed them telling me what gets renamed to what now.

FartyMcFarter 4y ago
It seems pretty clear. As the title says, this is about unlaunching something, not about renaming it or launching it. Just forget the formerly named "12 GB 4080", it doesn't exist for now.
- kipchak 4y ago
  Don't the cards physically already exist though?
  - Rebelgecko 4y ago
    In a month or two they'll probably sell them as 4070 or maybe 4070 Ti cards

WithinReason 4y ago

Could this have to do with the demand they see for the 4090? It was launched just 2 days ago.

neogodless 4y ago
It's hard to trace logic through that. Demand for the $1600 RTX 4090 is from "money be damned, give me frames" consumers, mixed with "can use for ML" professionals, and as such, are not quite the same market segment as the $900 crowd (remembering that the xx80 cards used to be $700 and much closer to the top of the lineup in overall performance.)
tracker1 4y ago
It's a different die than the 4090 (and the 4080 16gb for that matter), they already had a lot of them made, but may redirect future production to more 4090 and 4080 12gb while having the mfgs rebadge the 4080 12gb to say 4070 and just sit on them until reboxing/rebadging.

dathinab 4y ago

The demand was probably also not right, as it was just not a very appealing offer. They will probably see what AMD does and then rebrand them maybe with some under or over volting tweaks.