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One of the things commenters on this video seem to be missing is they actually did user testing. In the 80s and 90s, Sun and Apple (and Information Appliance,
by dingosity 4y ago
One of the things commenters on this video seem to be missing is they actually did user testing. In the 80s and 90s, Sun and Apple (and Information Appliance, obviously) funded teams of UI researchers to collect hard data on how humans interact with computers. Seems these days you just have some random product manager saying "meh. this looks cool. let's do it that way."
- joezydeco 4y agoNah. You run A/B tests on your customers without their knowledge.
- dingosity 4y agoSure. But the A/B tests aren't testing things like "which color combo leads to faster comprehension and response among people with colorblindness" and more like "do we get more money from our customers if we put the sales banner above the corporate logo or below it?" The former situation could be beneficial to the user while the latter is beneficial almost exclusively to the site operator. Oh wait. You were being snarky. I see it now. Very droll. Yes. Didn't we put a clause in the Terms of Use document saying users agree to be our guinea pigs for various inhumane interface experiments forever!?