I like the idea of it just being a batch process for making creative files you can just dump into a web directory somewhere. Flavors.me and About.me are great,

I like the idea of it just being a batch process for making creative files you can just dump into a web directory somewhere. Flavors.me and About.me are great, but if you want that extra level of editorial/functionality control. I have to ask: is this just a fun project, or is there a business here? I have to wonder how many people really want/care about this extra control, outside of web developers, who would probably build their own from scratch anyway. From a business perspective, you almost have a product that has competition (vanity page site) marketed to people who don't need it (web developers/administrators). A tough place to be.