Yes, from the demand side, it is the new Medium because that's where readers that didn't have a curated set of blog/column subscriptions or bookmarks are going

Yes, from the demand side, it is the new Medium because that's where readers that didn't have a curated set of blog/column subscriptions or bookmarks are going for breath-of-fresh-air articles and technical analysis. On the supply side, it's a different business and discovery model, as many others have noted. But you are asking about the demand side, i.e., what people are reading and sharing.