Yeah agreed on payments. I kept asking this question when I was there in 2013. They had payments licenses everywhere and just fluffed it completely in a quixoti

Yeah agreed on payments. I kept asking this question when I was there in 2013. They had payments licenses everywhere and just fluffed it completely in a quixotic attempt to put ads in messenger. Like, from a margin perspective I get why they didn't want to do this, but it would have been a fantastic hedge against what happened with Apple and would probably have prevented Shopify from ever scaling.