I still wish they'd not chosen a scientific word for their company name. Here, it creates an undesirable double-entendre of semi-connectedness, for the confere

I still wish they'd not chosen a scientific word for their company name. Here, it creates an undesirable double-entendre of semi-connectedness, for the conference. It diffuses the meaning. "Facebook" of course isn't a masterpiece of word smithing, though it's not my job to fix their corporate naming.