4 ms·
12 year adtech veteran here. Ad fraud is a business problem, not a tech problem. All the major solutions are well known but not implemented because of the mass
by manigandham 4y ago
12 year adtech veteran here. Ad fraud is a business problem, not a tech problem.
All the major solutions are well known but not implemented because of the massive effect it would have on business for everyone down the chain for advertisers.
The entire industry meets every year. They can figure this out and fix most big problems in a few hours, but incentives are not aligned for that to happen.
- api 4y agoSo basically the industry is incentivized to waste money and hide this from the boss, even within companies that are spending on ads?
- taftster 4y agoYou mean, hide this from the stock market.
- manigandham 4y agoMostly yes, but also common in many other industries (with different kinds of spending).