3 ms·

I’m running a subscription-based service, but I’ve stalled at 57% market penetration. Can you give me some advice on how I can double my market penetration from

• smcin 4y ago
  You missed my point entirely with your sarcasm. Partner companies selling apps on your service don't care that you only have 43% of the market left to capture; that's entirely your business problem, not theirs. However they very much do like that you already have 57% market share; from their perspective, that's good not bad. That's precisely why I write _"it's all a matter of perspective, and the associated revenue model (purchase vs. subscription model). Whether the glass is half-full or empty depends entirely on perspective"_. Understand now? When Palm and then Blackberry died as platforms, vendors simply moved to a new platform and ported/rewrote.
  • chrisoverzero 4y ago
    > However they very much do like that you already have 57% market share […] But if they want you to double it, you’re going to have some bad news to report.
• harry8 4y ago
  Sell 2+ subs to every customer, eg separate phone from car from desktop. I will not make jokes involving the word double and shame on you if you thought of it too. Definitions are boring, no growth is limitless by entropy.
• bombcar 4y ago
  Bundle your subscription with things that some or most of your customers already have - but make it impossible to migrate data from existing accounts. So Prime gives them whatever it is, but they can’t cancel their current subscription. Win-win evil.
• deleted 4y ago
  [deleted]
• fsckboy 4y ago
  I'm willing to help you, but only if you want it done yesterday.