2 ms·
What I'm curious about is the marketing. Why call it lox instead of smoked salmon?
by charlie0 4y ago
What I'm curious about is the marketing. Why call it lox instead of smoked salmon?
- djur 4y agoI think the article is somewhat overstating its case. As they mention, "lox" just means "salmon". As far as I know, over time some producers started smoking the salmon in addition to salt curing it (as is done with gravlax, etc.). The resulting product has a milder flavor and started to outsell the traditional lox. I don't think those producers would have necessarily agreed that once they started smoking the salmon it no longer was "lox". As for the current business reasons to retain the name, it helps distinguish it from hot-smoked salmon (which is very different and used for different dishes), and of course it carries an "authentic", "old New York" cachet.