It's a strategy that served them well early in the life of the company. In the 80's both Atari and Amiga made better price / performance computers than the App

It's a strategy that served them well early in the life of the company. In the 80's both Atari and Amiga made better price / performance computers than the Apple II. Yeah the Mac was great but it wasn't paying the bills at that point. They positioned themselves as the "serious" company for business and especially in that segment education. I am saying this as someone who has made games for the Macintosh in the 90's and iPhone in 10's. Apple avoids pandering to gamers to make sure they seem adult and serious.