3 ms·

it’s definitely poor phrasing, but my gut says that the sentiment is correct. if you’re playing a game and you want to get back to it as quickly as possible, yo

it’s definitely poor phrasing, but my gut says that the sentiment is correct. if you’re playing a game and you want to get back to it as quickly as possible, you’re gonna have even more resentment than usual for whatever pointless product is being shoved in your face

antoniojtorres 4y ago
Totally! It's worthless from a brand association standpoint. Even a company like google states that the key factor in counting an ad impression (or anything else for that matter) is intent. It's all about intent. Not to say that you WANT to see ads when you visit a website, nobody does, but it's at least the expected exchange.
- fourthark 4y ago
  Is there any such thing as a voluntary ad impression?
  - antoniojtorres 4y ago
    No, not really. As much as the industry tries to tell itself that a well targeted ad delights the user, that just isn't the case. I think a little honesty would go a long way in the digital advertising world. (I use little to mean a lot)
  - permo-w 4y ago
    there are times when people will voluntarily look at adverts, but they tend to be in situations where you’re expecting them and they’re appropriate to the context. usually this isn’t online: film trailers at the cinema, properties in the window of an estate agent, classifieds at the back of a newspaper
rapind 4y ago
The only time people want to engage with ads, is the classifieds (and even the classifieds have ads ffs). Where else do people want to see an advertisement and it’s not just an interruption of sorts. TV ads, Popup ads, taking up the entire screen, etc. it’s the same thing.
- permo-w 4y ago
  film trailers (at the cinema), properties in the window of an estate agent, online marketplace listings, there are even times that people will go out of their way to watch TV adverts, like at halftime in the superbowl, or if there’s a particularly funny or artfully made* edition. these are exceptions and not the rule, of course, but there are times when people want products marketed to them. the problem is that 99% of adverts are as you say interruptions, pestering you to buy something you don’t need * https://www.youtube.com/watch?v=w9ogzVyTtcw https://www.youtube.com/watch?v=w9ogzVyTtcw
marcosdumay 4y ago
Hum... A lot of times people play mobile games just because they are bored. Those are not eager to get back to the game, and may find an ad for something interesting even more fulfilling than the game. Ads are weird. And if you look at it, most of the problems on discussion here would go away if the ad networks simply collected feedback from the buyers.

antoniojtorres 4y ago

Totally! It's worthless from a brand association standpoint. Even a company like google states that the key factor in counting an ad impression (or anything else for that matter) is intent. It's all about intent. Not to say that you WANT to see ads when you visit a website, nobody does, but it's at least the expected exchange.

fourthark 4y ago
Is there any such thing as a voluntary ad impression?
- antoniojtorres 4y ago
  No, not really. As much as the industry tries to tell itself that a well targeted ad delights the user, that just isn't the case. I think a little honesty would go a long way in the digital advertising world. (I use little to mean a lot)
- permo-w 4y ago
  there are times when people will voluntarily look at adverts, but they tend to be in situations where you’re expecting them and they’re appropriate to the context. usually this isn’t online: film trailers at the cinema, properties in the window of an estate agent, classifieds at the back of a newspaper

rapind 4y ago

The only time people want to engage with ads, is the classifieds (and even the classifieds have ads ffs). Where else do people want to see an advertisement and it’s not just an interruption of sorts. TV ads, Popup ads, taking up the entire screen, etc. it’s the same thing.

permo-w 4y ago
film trailers (at the cinema), properties in the window of an estate agent, online marketplace listings, there are even times that people will go out of their way to watch TV adverts, like at halftime in the superbowl, or if there’s a particularly funny or artfully made* edition. these are exceptions and not the rule, of course, but there are times when people want products marketed to them. the problem is that 99% of adverts are as you say interruptions, pestering you to buy something you don’t need * https://www.youtube.com/watch?v=w9ogzVyTtcw https://www.youtube.com/watch?v=w9ogzVyTtcw

marcosdumay 4y ago

Hum... A lot of times people play mobile games just because they are bored. Those are not eager to get back to the game, and may find an ad for something interesting even more fulfilling than the game. Ads are weird. And if you look at it, most of the problems on discussion here would go away if the ad networks simply collected feedback from the buyers.