Maybe. But yet, they managed to let thousands of programmers to know that they're hiring. The cow might just be a gimmick (and let's face it, you can't do more

Maybe. But yet, they managed to let thousands of programmers to know that they're hiring. The cow might just be a gimmick (and let's face it, you can't do more hipsterish than the fixed-gear bike), but it's pretty awesome guerrilla marketing.